What is SEO? - Phase Three - The Next Big Thing
| Article Index |
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| What is SEO? |
| Phase Two - Keyword Optimisation |
| Phase Three - The Next Big Thing |
| All Pages |
Phase Three - The Next Big Thing
These are things that every business needs to do once the basics are completed and your site is showing up in the major search engines.
There are many components that are important when a search engine determines how important your website is, but basically it is a combination of three things:
- Your keywords and titles as relevant to the search term/s
- The amount of websites linking to your website
- The importance of your content as determined by the search engines algorithms (see links in and content)
To get your site performing to the best of its ability we need to look at the following:
- Link expansion to obtain more inbound links
- Public Relations Campaigns including your website for linking and are featured on news sites.
- Site promotion & mentions online
- Forums
- Blogs
- Comments sections
- Involvement in online communities
- KEEP YOUR PROMOTION RELEVANT... DON'T SPAM!!!
- Offline promotion in all your marketing materials
- Increase the content and quality content on your website
- How to Guides
- Informative Articles
- Long product descriptions
Final Words
Search engine optimisation is only one part of the picture when getting an effective website and is based solely around getting visitors to your website and doesn't pay any attention to what the visitors do once they are on your site. Hopefully they will purchase your product, service, or subscribe to your RSS reed or newsletter... but getting visitors to do this requires a whole new set of thinking.
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