What is SEO? - Phase Two - Keyword Optimisation

Phase Two - Keyword Optimisation

To get the most out of SEO we need to develop keywords that make your website stand out and gain high natural search rankings.

There are some key components to how you should develop your keywords...

1. The base keywords of your business type (e.g. business services )
2. Your location keywords (e.g. Auckland, New Zealand )
3. Your business name (e.g. Zealand iSME )
4. Search terms with few competing websites that will get you a high search ranking(e.g. New Zealand it services company with a low cost prepaid payment system .)

The overall site keywords will be made up of the most important keywords that are important for every page; so the base keywords of your business type, and location keywords.

Each page will then have additional keywords that are specific to that page and will give high page ranks.

The keyword optimisation phase is something that comes under the TMTR philosophy of Test, Measure, Tune, and Repeat. This is an ongoing process that needs to be done throughout the life of the website to get the best search rankings and ensure that you don't get left behind with extinct keywords, or over popular keywords.