What is SEO?
| Article Index |
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| What is SEO? |
| Phase Two - Keyword Optimisation |
| Phase Three - The Next Big Thing |
| All Pages |
Get Found - Is your website lost in the crowd of search results, or doesn't show up at all?
The following is a brief look at what is important in SEO and how ZEALAND iSME implements SEO into your website.
The three phases also act as a brief how to guide for those seeking to learn more about implementing SEO for their own personal or business website and don't want to or are unable to use ZEALAND iSME for their Search Engine Optimisation.
Phase One - The Basics
Phase one incorporates the first and most important aspects of Search Engine Optimisation for your website.
- Page Titles
- Meta Tags
- Descriptions
- Keywords
- Heading Tags
- H1 - Page Headings
- H2 - Section Headings
- H3 - Section Sub-Headings
- Page Text Keywords
- Search engine submission to major search engines
- Directory submission
To perform the above we will need to do the following first:
- Determine overall site Keywords - no more than 6-8
- Set Keywords for each individual page - no more than 4-6
Depending on the current level of basic search engine optimisation each page can take as long as an hour to optimise correctly and to gain the most benefit.
Phase Two - Keyword Optimisation
To get the most out of SEO we need to develop keywords that make your website stand out and gain high natural search rankings.
There are some key components to how you should develop your keywords...
- The base keywords of your business type (e.g. business services )
- Your location keywords (e.g. Auckland, New Zealand )
- Your business name (e.g. Zealand iSME )
- Search terms with few competing websites that will get you a high search ranking(e.g. New Zealand it services company with a low cost prepaid payment system .)
The overall site keywords will be made up of the most important keywords that are important for every page; so the base keywords of your business type, and location keywords.
Each page will then have additional keywords that are specific to that page and will give high page ranks.
The keyword optimisation phase is something that comes under the TMTR philosophy of Test, Measure, Tune, and Repeat. This is an ongoing process that needs to be done throughout the life of the website to get the best search rankings and ensure that you don't get left behind with extinct keywords, or over popular keywords.
Phase Three - The Next Big Thing
These are things that every business needs to do once the basics are completed and your site is showing up in the major search engines.
There are many components that are important when a search engine determines how important your website is, but basically it is a combination of three things:
- Your keywords and titles as relevant to the search term/s
- The amount of websites linking to your website
- The importance of your content as determined by the search engines algorithms (see links in and content)
To get your site performing to the best of its ability we need to look at the following:
- Link expansion to obtain more inbound links
- Public Relations Campaigns including your website for linking and are featured on news sites.
- Site promotion & mentions online
- Forums
- Blogs
- Comments sections
- Involvement in online communities
- KEEP YOUR PROMOTION RELEVANT... DON'T SPAM!!!
- Offline promotion in all your marketing materials
- Increase the content and quality content on your website
- How to Guides
- Informative Articles
- Long product descriptions
Final Words
Search engine optimisation is only one part of the picture when getting an effective website and is based solely around getting visitors to your website and doesn't pay any attention to what the visitors do once they are on your site. Hopefully they will purchase your product, service, or subscribe to your RSS reed or newsletter... but getting visitors to do this requires a whole new set of thinking.
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