Saturday, March 13, 2010

What is SEO?

Article Index
What is SEO?
Phase Two - Keyword Optimisation
Phase Three - The Next Big Thing
All Pages

Get Found - Is your website lost in the crowd of search results, or doesn't show up at all?

The following is a brief look at what is important in SEO and how ZEALAND iSME implements SEO into your website.

The three phases also act as a brief how to guide for those seeking to learn more about implementing SEO for their own personal or business website and don't want to or are unable to use ZEALAND iSME for their Search Engine Optimisation.

Phase One - The Basics

Phase one incorporates the first and most important aspects of Search Engine Optimisation for your website.

  • Page Titles
  • Meta Tags
    • Descriptions
    • Keywords
  • Heading Tags
    • H1 - Page Headings
    • H2 - Section Headings
    • H3 - Section Sub-Headings
  • Page Text Keywords
  • Search engine submission to major search engines
  • Directory submission

To perform the above we will need to do the following first:

  • Determine overall site Keywords - no more than 6-8
  • Set Keywords for each individual page - no more than 4-6

Depending on the current level of basic search engine optimisation each page can take as long as an hour to optimise correctly and to gain the most benefit.